Search Engine Optimization - SEO
Harness the potential of your website with search engine optimization. SEO will drive targeted traffic to your site, generating enquiries, leads and sales. With search engine optimization your website becomes a cost efficient, invaluable marketing tool.
Our Search Engine Optimization process includes a number of steps. First, we take time to thoroughly understand your business and your target market. Next we review the current status of your website for both on-page and off-page search optimization.
On-page Optimization
Based on our understanding of your target market, we compile a preliminary list of the most beneficial keywords and key phrases for search optimization. As part of this process we examine the most relevant keywords and search phrases that produce the highest number of searches each month. We also check for less frequently used keywords and phrases that could drive additional niche business to your website.
Next, we analyze the strengths and weaknesses of your website from an seo perspective. We review your page design and layout, your content and the structure of your site. Then we examine your competitors’ ranking for your keywords across the major search engines. (We monitor all major search engines as well as any relevant regional engines.) Finally we’ll suggest alternate keywords and key phrases that could drive additional business to your site.
Our comprehensive on-page website optimization includes:
- research and interview-based keyword and key phrase generation
- a detailed analysis of the structure and functionality of your website
- a thorough examination of page titles, meta tags, heading tags and emphasis tags
- site coding review with suggested enhancements and new page creation where appropriate
- a comparative evaluation and analysis of competitors' sites
- unique optimization for each page of your website
- review and optimization of internal links
- site script analysis and suggested enhancements
- minor technical site modifications
- url rewriting where appropriate
- extensive and ongoing reporting
Read more about on-page site optimization.
Off-page Optimization
Our comprehensive off-page website optimization includes:
- a comparison of back links to your website and competitor sites
- an evaluation of the quality of back links
- analysis and selection of keywords and key phrases for off page links
- determination of appropriate high quality back links - directories, associations etc.
- recommendations and implementation to create high-quality back links
Find out more about off-page site optimization.
Read about our comprehensive search engine optimization process.
For more information about search engine marketing, online advertising or paid inclusion, call us today at 416.421.2689 (Toronto) or toll-free at 1.877.746.2666, or complete our Internet Marketing Enquiry form.
